A luxury brand plans to expand their lifestyle segment in the category of sport. In order to open up new sales channels, a marketing concept was developed, which could be flexibly adapted to the various distribution channels and premises situations without compromising the core message, product quality and the staging.

, Developing creative concepts for successful marketing of a brand, retail and art

One of the world's leading lingerie brands implements fine-tuned brand values and a new brand message. To emphasis the brand story and to increase consumer awareness, a new store design needed to be introduction in major international cities. At the same time, the project should be implemented financially balanced to reach break-even in the 3rd year after the opening. The job, to translate the new store design in a roll-out proofed concept goes to TANJA BOSS INSPIRIERT.

, Orchestration of a brand under consideration of economic objectives

An established german fashion brand plans to expand its retail activities in neighboring European countries. As the brand awareness still needed to be expanded, TANJA BOSS INSPIRIERT was hired to conduct a market analysis and to develop a localized marketing concept.

, Inspiration and support in entering new terrains